Toyota Tundra Luminelle Concepts

Illuminated Pattern Language Exploration

Developed advanced concept visualizations exploring how illuminated graphic patterns could establish distinctive brand identities across the Toyota Tundra lineup. Through material exploration, texture development, and photorealistic visualization, I investigated multiple pattern languages that selectively transmitted light to create unique visual signatures for different trim levels. The work communicated scalable design concepts that balanced premium aesthetics, brand differentiation, and manufacturing potential.

ROLE

Design
Texture Development
Visualization

CLIENT

Toyota

PROGRAMS

Autodesk Alias
Rhinoceros 3D
Adobe Photoshop
Rizom UV
Keyshot