Lacks Enterprises Technology Showcase
Design Communication Through Surface Exploration
Designed a custom sculptural form to communicate the full range of Lacks Enterprises' decorative finish technologies through a single product experience. Using Autodesk Alias, material development, and photorealistic visualization, I explored how geometry, texture, illumination, chrome, and painted finishes interact across complex surfaces. The work became the foundation for website imagery, printed marketing materials, customer presentations, and trade show displays, helping communicate advanced manufacturing capabilities through compelling visual storytelling.
ROLE
Design
Texture Development
Visualization
CLIENT
Lacks Enterprises
PROGRAMS
Autodesk Alias
Rhinoceros 3D
Rizom UV
Adobe Photoshop
Michael Modrusic — Senior Industrial Designer & Visualization Lead