Industrial Design & Visualization
GE Laundry Platform
Premium Product Differentiation
Led the complete design and visualization of decorative textured trim rings for the GE laundry platform, guiding the project from initial concept through production. The design focused on creating premium visual differentiation between product lines while maintaining a cohesive brand identity through material development, texture exploration, and high-fidelity visualization.
ROLE
Concept
Design
Texture Development
Visualization
CLIENT
General Electric
PROGRAMS
Autodesk Alias
Rhinoceros 3D
Adobe Photoshop
Rizom UV
Keyshot
Michael Modrusic — Senior Industrial Designer & Visualization Lead